TUS Shop Inc., doing business as The Upgrade Shop (“The Upgrade Shop,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit theupgradeshoptus.com, request a quote, call us, email us, communicate with us by text message, or otherwise interact with us.
Contact information
The Upgrade Shop
663 Valerie Ave, Unit 123
River Falls, WI 54022
Phone: (651) 353-1243
Email: tusrepair@gmail.com
Information we collect
We may collect:
- Contact information, including your name, telephone number, and email address.
- Vehicle and service information, including the vehicle year, make, model, requested service, and description of the issue.
- Communications and appointment information, including messages, quote requests, scheduling details, service updates, and other information you choose to provide.
- Website and advertising information, such as your browser or device type, IP address, pages viewed, referring page, approximate location, dates and times of visits, interactions with the website, and advertising or attribution identifiers.
- Consent records, including whether and when you agreed to receive marketing or non-marketing text messages and any opt-out request.
- Call information, such as the date, time, duration, and source of a call.
Please do not submit highly sensitive information, such as Social Security numbers, financial-account credentials, or medical information, through our quote form.
How we collect information
We collect information:
- Directly from you when you submit a form, call, email, text, request a quote, or obtain service.
- Automatically through cookies, tags, pixels, local storage, server logs, and similar technologies.
- From service providers that help us operate the website, manage customer communications, measure advertising, or provide requested services.
- From advertising and analytics services when permitted by their settings and applicable law.
How we use information
We may use information to:
- Respond to quote requests and questions.
- Schedule, provide, and follow up on automotive services.
- Send appointment information, quote-related messages, service updates, and customer-support communications.
- Send promotional messages only when permitted by applicable law and your choices.
- Operate, secure, troubleshoot, and improve our website, forms, communications, advertising, and services.
- Measure website activity and advertising performance.
- Prevent fraud, misuse, and security incidents.
- Maintain business, tax, warranty, and service records.
- Comply with legal obligations and establish, exercise, or defend legal claims.
Text messages
Our form may allow you to separately choose whether to receive:
- Non-marketing messages about your quote request, appointment scheduling, service updates, and related customer care.
- Marketing or promotional messages about offers and services.
Consent to marketing text messages is not a condition of purchasing goods or services. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out and HELP for help. You may also contact us at (651) 353-1243 or tusrepair@gmail.com.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with third parties, except with aggregators and service providers that enable or support the text-messaging service.
Cookies, analytics, and advertising
We may use cookies and similar technologies to make the website function, understand website use, measure advertising, and improve our services. The current website uses Google technologies, including Google Analytics and Google Ads measurement. These technologies may set or read cookies and collect device, browser, interaction, and attribution information according to their settings and policies.
You may be able to control cookies through your browser or device settings. Blocking some technologies may affect website functionality. Google explains its cookie practices and available controls in How Google uses cookies.
How we disclose information
We may disclose information:
- To vendors and service providers that perform services for us, such as website hosting, form processing, customer-relationship management, communications, analytics, advertising measurement, security, and professional support.
- When reasonably necessary to provide a service you request or to coordinate work with a vendor you authorize.
- To comply with law, legal process, or a valid government request.
- To protect the rights, safety, property, or security of The Upgrade Shop, our customers, or others.
- In connection with a merger, financing, acquisition, sale, or transfer of all or part of our business, subject to appropriate protections.
We do not sell customer contact information. We do not share mobile information, SMS opt-in data, or SMS consent for third-party or affiliate marketing or promotional purposes.
Data retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and service records, comply with law, resolve disputes, enforce agreements, and protect our business. Retention periods may vary based on the type of information and the reason it was collected.
Data security
We use reasonable administrative, technical, and physical measures intended to protect personal information. No website, transmission, or storage system is completely secure, and we cannot guarantee absolute security.
Your choices
You may:
- Reply STOP to opt out of text messages.
- Use the unsubscribe method included in a marketing email, when provided.
- Adjust cookie settings through your browser or device.
- Contact us to request access to, correction of, or deletion of personal information we maintain about you.
We may need to verify your identity before completing a request. We may retain information when required or permitted by law, including records needed for transactions, service history, safety, fraud prevention, legal claims, or compliance.
Children’s privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. The text-messaging program is intended only for people who are at least 18 years old and are authorized users of the mobile number provided.
Third-party sites and services
Our website may link to websites or services that we do not control. Their privacy practices are governed by their own policies, and we are not responsible for those practices.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date. Your continued use of the website after an update is subject to the updated policy.
Contact us
For privacy questions or requests, contact:
The Upgrade Shop
663 Valerie Ave, Unit 123
River Falls, WI 54022
Phone: (651) 353-1243
Email: tusrepair@gmail.com